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CUB ‘Richmond Draught’ Premiers Beer Can

In a move that saw Tigers fans queuing at their local bottle shops and pubs, TLA assisted CUB to launch a limited edition “Richmond Draught” Premiers can to celebrate their historic Grand Final win.

The can was turned around in remarkable three days post victory and sold out everyone within hours thanks to a multifaceted communications plan.

We organised for Alex Rance to visit the CUB Abbotsford Brewery to officially launch the product.

TLA managed the PR and Digital strategy creating widespread hype on social media via the use of seeding product with influencers who were Richmond supporters and complementing this with traditional coverage across all mainstream print, TV and online outlets.