TLA were engaged by Chemist Warehouse to bring to life their partnership with the AFL in the Footy Festival AFL Grand Final Live Site zone
TLA were briefed to make Chemist Warehouse the most engaging marquee within the Live Site zone with the key objective being to deliver data collection. TLA managed 5 digital activations within the Chemist Warehouse marquee where participants engaged in fun photo and live video activities with Swisse, Gillette, Vicks and Telfast receiving still photos and GIFs to their phones to share on social media. TLA also built a giant replica Premiership Cup that was filled with jellybeans with the winner who guessed the number of jellybeans inside receiving 2 tickets to the Grand Final.
Across the 4 days of Live Site, the Chemist Warehouse marquee had over 5,500 groups engage in activities with over 37,000 public online shares of content.