Carlton Dry Mile High

Carlton Dry takes to the slopes

TLA managed Carlton Dry’s leverage and activation around the Mile High snowboarding event in Perisher including the ultimate Carlton Dry Snow Pad consumer promotion, on course branding and social influencer integration. Carlton Dry Mile High is the only slope style competition in Australia bringing 100’s of international athletes to Perisher. This year Swedish young gun, Sven Thorgren took out the $20K prize! TLA also hosted a group of consumer winners at the Carlton Dry Snow Pad, an action packed all expenses paid VIP snow trip on Carlton Dry.