Carlton Draught Grand Final Front Bar

For the third time in 2016, TLA leveraged Carlton Draughts AFL sponsorship by coordinating the build and event logistics of the Carlton Draught Grand Final Front Bar. This year the Grand Final Front Bar opened its doors to 2,500 Carlton Draught guests that were treated to Carlton Draught unpasteurized tank beer while they watched all the action unfold from the 2016 Toyota AFL Grand Final.

As part of the project, our responsibilities included:

  • Liaising directly with key stakeholders that had roles to play in the marquee build, signage production, catering, bar construction and beer delivery
  • Selecting all competition winners and mailing out tickets
  • Coordinating entertainment and talent appearances on the day
  • All bump in, event day and bump out logistics