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adidas – David Beckham

Bringing Beckham to Sydney.

TLA partnered with adidas to create one of the most impressive public relations launches Australia has ever seen.

The arrival of David Beckham for the LA Galaxy v Sydney FC match brought with it unprecedented hype. TLA coordinated publicity for Beckham’s visit including a ‘23 Days to Go’ and ‘7 Days to Go’ media countdown and consumer promotions and exclusives with News Limited and Fox Sports. The unique media stunt TLA managed involved NRL and AFL players on Sydney Harbour, generated 724 print/radio/TV articles in Australia reaching a cumulative audience of 57 million. Furthermore, the event produced over 100 online and global TV stories.