Australian 2016 International Champions Cup
Tottenham Hotspur and Juventus to compete in Australian 2016 International Champions Cup
TLA Worldwide plc (AIM: TLA), a leading athlete representation and sports marketing business, is pleased to announce that Tottenham Hotspur (“Spurs”) and current Serie A champions Juventus will compete in the 2016 International Champions Cup (“ICC”) tournament in Australia.
This is the second ICC event TLA will be holding in Australia following the overwhelming success of the tournament’s debut in July this year. The inaugural event was broadcast to over 200 countries globally and saw 221,000 fans flock to the Melbourne Cricket Ground to watch some of the world’s top teams, Real Madrid, Manchester City and AS Roma.
Bart Campbell, TLA Worldwide Chairman, said: “In its first showing, the ICC tournament proved itself to be a must-attend event for fans, and an attractive tournament for overseas teams. The event was a great success that further established TLA’s position in the region and proved our ability to host world-class sporting spectacles. We are delighted to once again be bringing some of the world’s top soccer clubs, Tottenham Hotspur and Juventus, to Melbourne and we look forward to another successful event in 2016.”
Tottenham Hotspur and Juventus, both amongst the Forbes Top 20 Most Valuable Soccer Teams for 2015, will compete against the defending A-League champions, Melbourne Victory FC in the tournament. Spurs are one of the English Premier League’s top clubs and have won the FA Cup eight times while Juventus are Italy’s most successful club ever, winning the Italian League Serie A 31 times and the European Champions League twice.
The three matches will take place at the prestigious 100,000-capacity Melbourne Cricket Ground between the 23rd and 29th July 2016.
As with the first ICC tournament, TLA will partner with TEG Pty Ltd, Australasia’s leading ticketing, live entertainment and data analytics company, to organise, promote and deliver the event. Audi will also continue its association with the event for a second consecutive year after being named presenting partner of the tournament.